How much of your privacy are you willing to give up just to score a shopping deal? Do you sign up for every e-newsletter, coupon and discount available through company websites, store loyalty cards, and Facebook? While online consumers are typically reluctant to share information about their shopping behavior, a recent survey by KPMG reports that 52% of U.S. consumers said they would be willing to give up their privacy for discounts or free online content. This is similar to what many consumers already do at the grocery store each week; by providing their personal information to receive a store loyalty card, shoppers receive sale prices and discounts while the store tracks their purchases and habits.
It's become so commonplace that we often don't question the intentions of the store. Read More »