It really should be no secret anymore that advertisers love splitting us up into smaller, easier-to-market-to groups. And most of the time when they do, we end up spending more for the same product. The plus side to this though is that once we’ve peeled back this marketing matrix and seen it for what it […]
Whenever I need to tighten up my spending habits, I notice that things like gym memberships and pricey exercise classes seem to be the first to go. I tell myself, “I’ll just go for more runs” or “I’ll work out at home,” knowing good and well that I’ll be eating cookie dough by the ton […]
Need to look gorgeous for a hot night out but don’t have the cash-ola necessary to make your designer dreams a reality? No sweat, sweetie! Just go to the mall, slap on a face of free makeup, “borrow” a dress, and strut on down to your destination. You’ll be beautiful on a budget…of $0! TRANSCRIPTSpeaker […]
There are few things in this world less comfortable than an uncomfortable bra. Childbirth, while I’ve never experienced it, seems as though it would be more unpleasant than the sensation of an insufferably tight brassiere digging into your shoulder flesh like a toddler burrowing into wet sand. Pretty much any other painful event a woman can experience, however, pales in comparison.
Finding a suitable over the shoulder boulder holder is a must for any comely lass who doesn’t want to suffer a life of misery. If you’re tired of being victimized by your hooter holsters, online retailer True&Co claims to have the solution. They’re all about helping you “find the perfect fit.” They promise to do so with “no fitting rooms” and “no measuring tape.” You may ask yourself, “How the hell is that possible?” It being 2014 and all, the answer’s simple: Via a confusing, over-stylized website!
As someone who lives her life treating gender like it’s merely a suggestion (because it is), I’ve grown quite accustomed to the way that marketing loves to divide the world up in order to trick us into giving them maximized profits. While my life history has made me perhaps more keenly aware of it, I’m hardly the first to notice, or even to break down why it happens. What I can do, however, is provide you with some examples of some ways that shoppers of any sex and gender can cut costs by cutting through gender roles.
A new addition to the slate of seemingly unnecessarily gendered products this year: sunscreen. Banana Boat has recently launched the all new Banana Boat For Men. This is apparently to combat the waves of sunburned men who have refused to use a product as girly and effete as Banana Boat Sport? I guess I find it hard to believe that there are legions of lobster-looking bros out there who have been adamant that they’d rather get skin cancer than put on any of that chick stuff, but apparently Banana Boat is banking on the idea that there are. Or more likely, they think that by creating the solution the problem will start to exist. All I know is I’ve been to plenty of beaches and I’ve never heard anyone complain about sissy sunscreen.