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Bavaria Beer at FIFA World Cup 2010 and Other Scene Stealing Marketing Stunts
By coupiedoll(view all posts by coupiedoll)
at 2:29PM Wednesday June 16, 2010
under
Newsworthy
On Monday's World Cup game of Denmark vs. The Netherlands, thirty-two women attended the game disguised in Denmark gear--only to take to the stands and strip off their Denmark colors to reveal some short orange dresses in support of Holland.
The audience seemed to fully enjoy it as some of the girls commented everyone wanted a photo with them. The problem is that the dresses were provided by Dutch beer brewer, Bavaria beer, and the World Cup happens to be sponsored by Budweiser. This resulted in the women being ejected from the stands with several arrests and a long day of questioning on Tuesday.
The stunt was said by South African officials to be in violation of strict commercial regulations at the matches. Ironically, the women have now received a ton of media coverage--spreading the good word that hot girls like Dutch soccer and Dutch beer.
Ironically, the dress, which comes with the purchase of a pack of Bavaria beer, is currently the only piece of World Cup paraphernalia actually being made strictly for women. If you ask us, it's a pretty brilliant marketing stunt. Yesterday, I'd never heard of the beer. Today, it's all over the news.
That got us thinking about some other great marketing stunts at sporting events. Sometimes it takes breaking the rules to stand out, and these products we remember.
Football in Your Urinal: ESPN placed little soccer goals inside of urinals at various sporting events with the slogan: Football when you want it.
Get Paid to Streak: It's no doubt that big events tend to attract people who like to streak. It's happened at Wimbledon, awards shows and more. If you have a penchant to get naked in front of millions of people, why not get a sponsor? In 2002 at rugby's Bledisloe Cup two streakers blasted across the field with a Vodaphone logo on their backs. The match happened to be at Telstra stadium, a competitor of Vodaphone.
A Concert During the Game: And in another page from guerrilla advertising by a Dutch beer company, Heineken made some big football fans think they'd have to sit through a concert instead of actually watch a big match. They were mistaken.
What do you think of these guerrilla marketing tactics? How about the orange dresses? Tasteful or tacky? Leave a comment below and for more fashion deals follow me @CoupieSavings on Twitter.
The stunt was said by South African officials to be in violation of strict commercial regulations at the matches. Ironically, the women have now received a ton of media coverage--spreading the good word that hot girls like Dutch soccer and Dutch beer.
Ironically, the dress, which comes with the purchase of a pack of Bavaria beer, is currently the only piece of World Cup paraphernalia actually being made strictly for women. If you ask us, it's a pretty brilliant marketing stunt. Yesterday, I'd never heard of the beer. Today, it's all over the news.
That got us thinking about some other great marketing stunts at sporting events. Sometimes it takes breaking the rules to stand out, and these products we remember.
Football in Your Urinal: ESPN placed little soccer goals inside of urinals at various sporting events with the slogan: Football when you want it.
Get Paid to Streak: It's no doubt that big events tend to attract people who like to streak. It's happened at Wimbledon, awards shows and more. If you have a penchant to get naked in front of millions of people, why not get a sponsor? In 2002 at rugby's Bledisloe Cup two streakers blasted across the field with a Vodaphone logo on their backs. The match happened to be at Telstra stadium, a competitor of Vodaphone.
A Concert During the Game: And in another page from guerrilla advertising by a Dutch beer company, Heineken made some big football fans think they'd have to sit through a concert instead of actually watch a big match. They were mistaken.
What do you think of these guerrilla marketing tactics? How about the orange dresses? Tasteful or tacky? Leave a comment below and for more fashion deals follow me @CoupieSavings on Twitter.
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