Britney Spears Kohls Clothing Line and Other Celebrity Fashion

This week marks the announcement of Britney Spears' new fashion line for Candies to debut in stores July 1. The pop princess describes the line as "edgy, yet girly." It will be available at Kohl's department stores, and most pieces seem to be hovering right around the $30 range.  While we wish the pop princess the best, another celeb fashion line does beg the question, do consumers really care?

We examined some other well-known celeb lines to find out.

1. L.A.M.B. by Gwen Stefani: Gwen Stefani created the fashion line back in 2003, originally as a collaboration with LeSportsac. When it initially debuted at Nordstrom, the line sold out in three days and Nordstrom calls it the most successful launching of a line in the store's history. The label is again in a transitory state with no current website as Stefani focuses on designing shoes and her second label, Harajuku Lovers. The higher prices of Stefani's designer label have never seemed to deter her fans.
2. House of Dereon by Beyonce and Tina Knowles: Beyonce originally announced the launch of her designer line--which she runs in conjunction with her mother and sister--on Oprah. The pricey items are described as "where catwalk meets sidewalk." Beyonce and sister then later launched simply Dereon to give younger women more affordable options, albeit most items start around $60. The label took a lot of flack when they launched their line for young girls with photographs of seven year-olds in full make-up and heels. But the controversy did not hurt profits ,as their last reported quarterly earnings were at $79.5 million.
3. Elizabeth and James by Mary Kate and Ashley Olsen: The twins definitely lead the pack as they've been in the fashion business almost since they were in diapers. Before they could run their own line, their fashions were all over Wal-Mart marketed at girls ages 4 to 11. When the girls finally did take over their company, they were praised for signing a contract to provide their employees with maternity leave at a factory in Bangladesh. The girls now head more adult labels like Elizabeth and James and most recently The Row. The designer items are all at designer prices, but the twins net worth is currently valued at over $100 million dollars--and we all know their acting hasn't garnished top-notch wages for about two decades.
   
4. Miley Cyrus and Max Azaria for Wal-Mart: Teen queen Miley currently holds the Wal-Mart fashion torch. She launched a line in conjunction with Max Azria last year at the discount giant. You have to hand it to Miley for creating an affordable line. All items are priced under $20. But watch out: the label hit a snag this Spring when jewelry sold under the Miley handle had unsafe levels of cadium, prompting a recall and much criticism as twelve year-olds are indeed still the market for Miley products.
5. Sean John by Sean Combs: P. Diddy is undoubtedly big pimping with his men's line--which now earns on average $100 million annually. In 2008 the label came under intense scrutiny for abusing sweatshop labor. Originally launched in 1998, the Sean John label does remain strong and can be found in department stores across the country.

Not to mention Phat Farm created by hip-hop founder Russell Simmons or its spin-off, Baby Phat, established by his ex-wife Kimora Lee Simmons or rapper Nelly's Apple Bottom line or the recently announced mother-daughter designed fashions of Madonna and Lourdes for Macy's. 

Do you shop any celebrity apparel brands? Do they appeal to you, and if so, why? Leave us a comment, and for more fashion deals follow me @CoupieSavings on Twitter.