What Do You Buy Online?: Ecommerce Trends vs. In Store

featured-image-1637564

A couple of weeks ago, Derek mentioned a Lifehacker story about what people buy online vs. in stores as a part of his weekly roundup of favorite finance news.  It was quite an illuminating post since I would have guessed online shopping accounted for a much higher percentage of total retail sales.

As it turns out, the numbers are a bit misleading since the data represents 2007.  Certainly in the last couple of years e-commerce has seen significant growth–in fact, in 2009 online sales were 6% of total retail vs. 3.2% in 2007.  And according to Techcrunch, e-commerce grew by 11% in 2009 vs. 2.5% increase for retail sales overall.

Obviously, we’re spending more and more time shopping online… According to Forrester Research, over half of e-commerce sales are in the categories of Apparel, Shoes and Jewelry, Computer/Office Supplies and Home and Garden.  What seemed odd to me was the low percentage (3.5%) attributed to OTC medications and personal care.  Given that’s the category where I do most of my online shopping (Hello LuckyVitamin and drugstore.com!), I would have guessed that number to be much higher.  The other surprise was the food and beverage category which garnered a whopping 5% of money spent online.

Ecommerce by Category

What percentage of shopping do you do online?  And on which category do you spend most of your online shopping dollars?  Take the poll and voice your opinion in the comments below.

Which Category Do You Shop for Most Online?survey software

Comments (8)

Leave A Comment

Leave A Comment

Your email address will not be published. Required fields are marked *

  1. dstearns

    4 years ago

    Books! Definitely books. I actually spend more on books every month than I do on food. Scary, that. :) Philosophy, literature, politics, cooking, history, psychology – I’m hooked! Thank goodness for those online discounts…..

    Comment
  2. WiscoVixen

    4 years ago

    I might as well make Amazon.com my homepage. I’ve bought so many books/movies/albums (both vinyl and digital) there recently…it’s kind of ridiculous.

    Comment
  3. snarkydeals

    4 years ago

    lol I could blow my whole paycheck on books alone, so we all know which category I voted on. <3

    Comment
  4. arreguin

    4 years ago

    Travel – all the way for me

    Comment
  5. Tom-Kuljis

    4 years ago

    i usually end up snatching up some elec gadget i don’t really need when a deal rolls by that just too good….that or obscure moto parts can’t get offline easily.

    Comment
  6. johnny.utah

    4 years ago

    I’ve been thinking about shopping for a new surfboard. I cracked my last one in half during a brawl with Warchild and his band of coastal toughs.

    Comment
SCRATCH DEBUG :: not set