Eight months before Black Friday, Couple is first in line
LOS ANGELES - Citing an unquenchable desire to get the best holiday deals, Los Angeles couple Finn and Laurie Thompson secured the first spot in line for Black Friday at an area Best Buy. Despite the fact that the annual day of discounting is nearly eight months away, the Thompsons were inspired by "HolidApril
," a concept put forth by coupon site Savings.com
suggesting that the 2013 holiday shopping season should and would start immediately after Easter.
The Thompsons exuded messianic certainty that living outside a big box store in a tent was the only reliable way to secure access to the best deals. "When I'm on my deathbed and somebody asks 'Did you do everything in your power to get 80% off a 56' Panasonic TC-PVT50 HD 1080p UberPlasma TV' I want to the answer to be yes," stammered an emotional Finn Thompson. "Plus last year I tore my ACL rib-kicking the gentleman in front of me when the doors opened, and our health insurance doesn't cover injuries to the extremities."
As the holiday shopping season has become more critical to retailers'
bottom line, the hoopla surrounding the period of deep discounting has
become feverish. And it's happening earlier each year. "The holiday
shopping season keeps moving up," said Brad Blake a retail analyst with
TrendVision, a commerce activation analytics firm, whatever the heck
that is. "Retailers started leaking deals in advance of Black Friday and
last year a lot of stores were open around the clock on Thanksgiving.
Now we have people camping outside Best Buy in April which, frankly, is
insane and makes me question whether my wife and I should even consider
bringing children into this sick, sick world. Anyhow, if this catches on
I wouldn't be surprised to see major retailers enslave their entire
workforce, forcing them to live in onsite shantytowns to meet changing
customer needs." Blake also suggested that in these tepid economic
times, most Americans feel like they can't afford to miss out on
products they don't need priced at a steep discount, even though that
thinking is utterly illogical and probably indicative of why China will
soon become the world's only superpower.
For the Thompsons the
decision to line up in April is more personal and can't be quantified in
mere dollars and cents. "Mom passed away last year, she taught me
everything I know about holiday shopping," said Laurie. "There are so
many memories - clawing an old lady in the face as she was about to grab
the last Xbox, dumping a display of $5 DVDs into a 20 gallon trash bag.
Every part of our relationship involved buying stuff, thinking about
buying stuff, or trying to return stuff that we bought and couldn't find
the receipt for." Mrs. Thompson wiped away a tear. "Mom would be right
here with us, rubbing her trusty MegaCashBack card for good luck."
are a lot of hours and days between Easter and Thanksgiving. So how
will the Thompsons kill all that time? Alas, Finn and Laurie were too
busy prospecting for the best digital SLR camera prices on their dueling
iPads to really process the question. "Sorry," apologized Finn, "things
have just gotten so crazy since Cyber Monday became a year-round