Infographic: The Valentine's Day Gift Economy
By stella.louise(view all posts by stella.louise)
at 12:56PM Wednesday February 9, 2011
under
InfographicsStaff
Attention husbands and boyfriends: You have less than a week to shop for a sappy Hallmark card, heart-shaped box of candy, bouquet of flowers or blingy jewelry for your loved one. That's right, Valentine's Day is only five days away.
Why am I picking on just guys here? Well, because research shows that men spend on average TWICE what women spend on this day designated for all things romantic. Although in the case of sexy lingerie, you guys have to admit--that gift is much more for YOU than it is for your lady love...
Cupid-inspired spending isn't stupid spending, however--we've noticed that saving is for lovers when it comes to Valentine's Day gifts. There's a notable increase in
Valentine's Day coupons and coupon usage in February in the traditional categories of intimate apparel, floral delivery and gourmet food (
includes chocolate!).
(Click on image for full-sized image.)
(Click on image for full-sized image.)
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For Valentine's Day, I've always preferred going out and doing something to receiving gifts. I like to go out to dinner, or make a nice brunch. Also, I think this is the prettiest infographic to date!
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