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MillerCoors Discontinues MGD 64 Lemonade and Other Short-Lived Products

By (view all posts by Allegra.Ringo)
at 8:55AM Wednesday July 27, 2011
under Newsworthy

MGD 64 Lemonade, a lemonade-flavored light beer, or lemonade/ light beer hybrid, or something, is no more. MillerCoors has discontinued MGD 64 Lemonade after less than a year on the market. Some said it was refreshing, some said it tasted like dishwater, but most said, "I've never heard of that."

Read on to discover 5 other products that barely saw the light of day before they were discontinued.
1. McDonald's Arch Deluxe

McDonald's introduced the Arch Deluxe, a hamburger marketed toward adults, in 1996. It seems a lot like a regular hamburger to me, but I suppose the "adult" differences were the pepper bacon, potato-flour bun, and "secret sauce." The Arch Deluxe was part of a greater campaign to appeal to adults after McDonald's decided that their image was too child-focused. They also introduced several other items featuring more "adult" ingredients, such as fish and grilled chicken. Unfortunately, the Arch Deluxe failed miserably--possibly because it was considerably more expensive than most other McDonald's items-- and was only on menus for about a year. Between research, production and marketing, the Arch Deluxe cost McDonald's an estimated $300 million, making it one of the most expensive advertising campaigns in history.

2. Crystal Pepsi

PepsiCo introduced Crystal Pepsi in 1992, a time when companies were pushing clear products (such as beverages and soaps) as being "pure." Crystal Pepsi was a caffeine-free "clear alternative" to other (translucent?) colas. The product was released to test markets in 1992, then nationwide in 1993. Although initial sales were very good--Crystal Pepsi "captured a full percentage point of U.S. soft drink sales" in its first year--they fell rapidly and Crystal Pepsi was pulled off the market before its second year of life. Many people blame Crystal Pepsi's taste for its demise, pointing out that its name contained the word "Pepsi," but it didn't taste at all like Pepsi.

3. Coca-Cola OK Soda

It did not surprise me to learn that a soda called "OK" didn't sell well, but it did make me laugh. OK Soda, created in 1993, was Coca-Cola's attempt to cash in on that sweet, sweet Generation X cash. The OK Soda campaign employed unusual advertising techniques, like product apathy and even negative publicity, in an attempt to appeal to Generation X's perceived cynicism. This is an example of anti-advertising, a tactic that acknowledges public mistrust of advertising or consumerism, and uses that to its advantage. OK Soda tried to appeal to a generation that was disillusioned with advertising by under-hyping their product. It didn't work out too well, and OK Soda was discontinued in 1995 before it ever reached nationwide distribution.

4. Trident Cappuccino Gum

Trident introduced its cappuccino-flavored gum in Canada in 2000. It was then quickly--and from what I can tell, quietly--discontinued. For whatever reason, I can't find much information on the product, but it does seem like there are a lot of people on Yahoo! Answers who miss it dearly. Despite getting mocked for being an odd choice of flavor with which to freshen one's breath, it seems that Trident Cappuccino had a solid fan base.

5. Kellogg's Bart Simpson's No ProblemOs

Possibly the most gimmicky cereal in recorded history, Kellogg's Bart Simpson's No ProblemOs were both released and discontinued in the UK in 2003. The cereal featured multi-grain "Os," and miniature cookies shaped like various Simpsons characters. The same year, Kellogg's also released Eat My Shorts cereal, a maple syrup-flavored multi-grain cereal "in the shape of Bart's shorts," as the Wiki puts it. Why Kellogg's thought they should flood the market with two Bart Simpson-themed cereals in the same year, I'm not sure, but neither made it past year their first year on the market.

What other short-lived products do you remember? Are there any that you miss?