Photoshopped: Advertising Trends Sell a Skewed Reality
By SavingsIQ(view all posts by SavingsIQ)
at 10:11AM Thursday September 23, 2010
under
Loose Change
Most of us see celebs and models in magazines and think "
Wow, why can't I look like her/him?"
Well, technically you can't look like them since they themselves don't even look like that. No one is perfect, as much as they would like to be. It's the magic of
Photoshop and it's attainable if you want to look better in pictures. Just buy the program and edit away!
Recently, there was talk of Elle magazine lightening Gabourey Sidibe's skin color on their cover. Elle, of course denied the allegations releasing this statement:
"Nothing out of the ordinary was done. We have four separate covers this month and Gabby's cover was not retouched any more or less than the others."
So, basically you DID retouch it. Come on, Elle, own up to it.
Beyonce is another prime example of photoshop work.
L'Oreal denies "whitewashing" her skin in a Feria ad, which depicts the the singer in a whiter version of herself. See for yourself in the attached photo.
What's the obsession with lighter skin? I thought
tans were in.
Kate Winslet was unhappy with the skinny legs that GQ magazine gave her on their cover. The actress stated that she has Polaroids from that shoot and was quite happy with the way her legs look.
No wonder young girls and women are so determined to achieve the unhealthy anorexic look that fashion magazines portray. It's unattainable! If someone looks like a stick, I'm 100% certain they are naturally that way or they just don't eat. Either way, I don't think its a good image to project to impressionable teenage girls.
Or what about the 1994 cover of Time magazine with O.J. Simpson? They used his mugshot and darkened it to make him appear more ominous.
Hmm...I sense a pattern here. Dark equals bad, light equals good. Maybe they should start adding halos and horns to the photos as well, just in case we aren't clear on it.
Photoshopping doesn't just apply to fashion. Food is always styled to make it look tastier in advertisements.
Domino's went to great lengths to make their pizza look mouth-watering. Tweezers, Q-tips, nails and torches are all involved, along with a pizza lifter to make sure the slice comes off the pie perfectly. Check out the video of the entire process on to create a
pizza ad on Yahoo Buzz. Now, I've ordered many pizzas and I know from experience that pizza in real life does not look like that!
Remember, companies pay big bucks to advertisers and marketers who sell their products for them. Don't fall for it. What you see if definitely not what you get. Be smart and make decisions based on personal experiences.
What other ads have you seen that are obviously fake?
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