If you keep seeing commercials for strange and wonderful fast food items, but just don’t have the energy to get out to that drive-thru window every night, don’t worry. You can find a bunch of creative concoctions right in the aisles of your local grocery store, which all leave you with little to no prep […]
At some point near the turn of the century, it seems the decision makers for all the fast food chains in the country looked out upon their works and sighed. The public, they decided, must have grown tired of simply caring about quality of food. “Let’s just get weird with it,” they must have said […]
It really should be no secret anymore that advertisers love splitting us up into smaller, easier-to-market-to groups. And most of the time when they do, we end up spending more for the same product. The plus side to this though is that once we’ve peeled back this marketing matrix and seen it for what it […]
America. USA. ‘Merica. No matter how you say it, you probably love our country and you get super excited for its birthday. Not like those jerks, the (insert political party you don’t like) hanging out in those (Northern/Eastern/Southern/Western) states that just don’t understand what this country is all about, right? Not like you and your […]
As someone who lives her life treating gender like it’s merely a suggestion (because it is), I’ve grown quite accustomed to the way that marketing loves to divide the world up in order to trick us into giving them maximized profits. While my life history has made me perhaps more keenly aware of it, I’m hardly the first to notice, or even to break down why it happens. What I can do, however, is provide you with some examples of some ways that shoppers of any sex and gender can cut costs by cutting through gender roles.
A new addition to the slate of seemingly unnecessarily gendered products this year: sunscreen. Banana Boat has recently launched the all new Banana Boat For Men. This is apparently to combat the waves of sunburned men who have refused to use a product as girly and effete as Banana Boat Sport? I guess I find it hard to believe that there are legions of lobster-looking bros out there who have been adamant that they’d rather get skin cancer than put on any of that chick stuff, but apparently Banana Boat is banking on the idea that there are. Or more likely, they think that by creating the solution the problem will start to exist. All I know is I’ve been to plenty of beaches and I’ve never heard anyone complain about sissy sunscreen.