It really should be no secret anymore that advertisers love splitting us up into smaller, easier-to-market-to groups. And most of the time when they do, we end up spending more for the same product. The plus side to this though is that once we’ve peeled back this marketing matrix and seen it for what it […]
America. USA. ‘Merica. No matter how you say it, you probably love our country and you get super excited for its birthday. Not like those jerks, the (insert political party you don’t like) hanging out in those (Northern/Eastern/Southern/Western) states that just don’t understand what this country is all about, right? Not like you and your […]
As someone who lives her life treating gender like it’s merely a suggestion (because it is), I’ve grown quite accustomed to the way that marketing loves to divide the world up in order to trick us into giving them maximized profits. While my life history has made me perhaps more keenly aware of it, I’m hardly the first to notice, or even to break down why it happens. What I can do, however, is provide you with some examples of some ways that shoppers of any sex and gender can cut costs by cutting through gender roles.
A new addition to the slate of seemingly unnecessarily gendered products this year: sunscreen. Banana Boat has recently launched the all new Banana Boat For Men. This is apparently to combat the waves of sunburned men who have refused to use a product as girly and effete as Banana Boat Sport? I guess I find it hard to believe that there are legions of lobster-looking bros out there who have been adamant that they’d rather get skin cancer than put on any of that chick stuff, but apparently Banana Boat is banking on the idea that there are. Or more likely, they think that by creating the solution the problem will start to exist. All I know is I’ve been to plenty of beaches and I’ve never heard anyone complain about sissy sunscreen.
I’m continuing my foray into some of the more interesting internet subscription service options and whether or not they’re actually worth that monthly fee.
Mavens by Julep
The Premise: Nail polish brand Julep provides a monthly themed box of high-end nail polish and cosmetics for a fee of $24.99. Users pick from a style profile, with names like “It Girl” or “Boho Glam,” and are sent selections for that month’s theme. While you’re given a box that matches your style profile by default, you can opt to choose a box from a different style profile.
The Experience: I spoke with Meredith, a User Experience Expert in Southern California who is a big fan of the service. A self-described nail polish addict, Meredith finds that the subscription service has really helped her curb her spending without sacrificing her nails. “Last year my New Years resolution was to stop impulse buying nail polish, so I got the [Mavens subscription]. It keeps me on budget and they have enough different “packages” each month that I never feel like there’s nothing I don’t want.”
As internet subscription services begin to outnumber websites featuring quizzes about things like ‘Which Caroline in the City character are you?” I find myself wondering which of them are actually worth my monthly fee and which have a press release that just fit nicely into a click-through blurb?
I decided to test a few of them out to get a feel for how they actually benefit a user, and how much they live up to their promising allure.