Happy Birthday: The Coupon Turns 125!


This year, the coupon turns 125, but we don’t think that she looks a day over 21! Our friends over at Valpak created an infographic for the occasion, and it’s chock full of coupon information. Did you know that the average couponer saves $1,677 per year? Effective couponing can make all the difference in your monthly grocery bill, whether you’re utilizing B1G1 (that’s coupon lingo for “Buy One, Get One”) deals or using a coupon every time you shop.

Some coupon fun facts for all you trivia buffs out there:

  • The first coupon was created in 1887, when a businessman in Atlanta decided to offer samples of his new cola (one more hint- it comes in a classic red and white can).
  • Coupon usage surged during The Great Depression. No surprise there- during difficult economic times, people are all too excited to find new ways to pinch pennies and make ends meet.
  • 1/2 of all American households coupon. So if you’re suffering from some sort of coupon shame, stop! All the smart kids are doing it.


From vocal offerings to printables, and now mobile apps and daily deal websites, coupons have undergone quite the transformation over the past 125 years, while coupon users show no signs of slowing down. 

If you’re new to the couponing game or aren’t sure where to start, check out our DealPros. The top personal finance bloggers and coupon-savvy savers, their sites are chock full of tips for coupon newbies and pros alike. If you’re more type that needs hands-on learning, check out Savings Nation- a series of couponing classes across the nation, to help you get started.

Tell us in the comments: What do you find yourself using coupons for the most?


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