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I'm usually appalled when my mother asks for detailed Christmas lists for each member of our family in October. "Really?!" I want to scream, "I haven't even got the last stitches in the Halloween costumes, and you want Christmas lists?" Instead, I smile and politely oblige, having no other choice if I want to keep peace in the family.
This year, however, after spending several days compiling these lists (after all, I don't want my children getting toys they have no interest in, or worse yet, socks, for Christmas), I had an epiphany: I could get my shopping done in November, save some much cherished cash, and enjoy the entire month of December by baking, playing with my family, and not stressing about shopping!
No, I haven't thanked my dear mother, but I did learn some interesting information about the best things to buy, and not to buy, in November.
Doing your holiday shopping online can save you plenty of headaches and stress during the crazy shopping season. Knowing the very best days to shop for a particular item can also save you plenty of cash. If you're familiar with Black Friday, the day after Thanksgiving when retailers slash prices, you may have also heard of Cyber Monday, the online version.
But online deals are available on other days as well, if you know what day of the week you should be looking.
Earlier in the week, Abercrombie & Fitch made the bold marketing decision to offer to pay Jersey Shore's "The Situation" to not wear the company's clothes on television. This may be the first recorded instance of reverse product placement.
Shorts are having their day in the sun this Summer 2011 and I couldn't be more excited. For years shorts have been two styles: straight and long a la Bermudas, or short and very difficult to wear unless you have a perfect body. Not this season, where shorts are available in every length, fabric and silhouette imaginable. There is a style of shorts that is perfect for every woman this summer.
If you haven't already noticed, Spring 2011 runway looks were infused with color. Whether it's bold stripes from Prada, the saturated separates at Gucci and Jil Sander, or the color-blocked dresses at Prabal Gurund--bright hues are definitely on trend.
I love the return of color to fashion, but have found it can be a tricky trend to master. Here are some tips on how to achieve the color blocking look this season:
A recent article at Forbes.com exploded the myth of a time-honored advertising tactic: the celebrity endorsement. Specifically, Dorothy Pomerantz's piece cited a study by Ace Metrix which examined 2010 celebrity ads and found that 20% actually had a negative impact on the advertiser. The study findings were published at Advertising Age and show that on average only 12% of ads featuring celebrities were effective.
This news must be especially disturbing to a number of brands who have shelled out millions and millions of dollars to celebs to act as the "face" of their products--especially as it comes on the heels of a spate of celebrity endorsement announcements that have surfaced in the last month or so: