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Lucky Brand Jeans was founded by Gene Montesano and Barry Perlman in Los Angeles in 1990. Barry and Gene had been business partners previously in the '70s when they opened a jeans store called Four Way Street in Florida in 1970.
At the time, their denim was inspired by the hippie movement and by the rock and roll atmosphere of the era. They bleached their jeans by hand, making sure each pair was an original and handcrafted work of art. Gene moved to LA in 1978, and he continued working in the denim industry. He eventually reunited with his former business partner Barry to start Lucky Brand Jeans.
With all of their previous experience, it's no wonder that Lucky Brand Jeans quickly became a well-known brand in the denim industry when it launched in 1990. In 1999, LuckyBrandJeans.com launched, bringing quality, well-fitting denim to the world at great prices, especially when they're purchased with a Lucky Brand coupon or a Lucky Brand promo code from Savings.com. So get ready to stock up on the jeans you love at affordable prices that are sure to make you smile.
