I'm usually appalled when my mother asks for detailed Christmas lists for each member of our family in October. "Really?!" I want to scream, "I haven't even got the last stitches in the Halloween costumes, and you want Christmas lists?" Instead, I smile and politely oblige, having no other choice if I want to keep peace in the family.
This year, however, after spending several days compiling these lists (after all, I don't want my children getting toys they have no interest in, or worse yet, socks, for Christmas), I had an epiphany: I could get my shopping done in November, save some much cherished cash, and enjoy the entire month of December by baking, playing with my family, and not stressing about shopping!
No, I haven't thanked my dear mother, but I did learn some interesting information about the best things to buy, and not to buy, in November.
It is estimated that back-to-school spending will cost an average of $600-800 per student this year. Fortunately we're taking the sting out of school supply shopping with a one-stop source for the best Back-to-School deals. With gas prices continuing to rise and time running out before the fall semester starts, Savings.com offers the quickest and easiest way to save money on back-to-school needs.
Pantone, the folks who predict the popular colors for each season (and predicted Honeysuckle Pink to be the color of the year), asked several fashion experts to weigh in on what they feel is a wardrobe must-have for spring 2011.
How do their picks compare to what is currently in your closet?
Shorts are having their day in the sun this Summer 2011 and I couldn't be more excited. For years shorts have been two styles: straight and long a la Bermudas, or short and very difficult to wear unless you have a perfect body. Not this season, where shorts are available in every length, fabric and silhouette imaginable. There is a style of shorts that is perfect for every woman this summer.
A recent article at Forbes.com exploded the myth of a time-honored advertising tactic: the celebrity endorsement. Specifically, Dorothy Pomerantz's piece cited a study by Ace Metrix which examined 2010 celebrity ads and found that 20% actually had a negative impact on the advertiser. The study findings were published at Advertising Age and show that on average only 12% of ads featuring celebrities were effective.
This news must be especially disturbing to a number of brands who have shelled out millions and millions of dollars to celebs to act as the "face" of their products--especially as it comes on the heels of a spate of celebrity endorsement announcements that have surfaced in the last month or so: