Once again, scientific research has confirmed the obvious: fanboys take
their favorite brands much too seriously. As Ars Technica reports, a
forthcoming study in Journal of Consumer Psychology shows that, for some,brand image can become inextricably linked to self image. For these unlucky, annoying few, a criticism of a brand can feel like a personal attack.
Let's face it, we're not Fonz so hitting our gadgets doesn't work for us no matter how smugly we smirk. This is something I've always known, but seems the universe saw fit to remind me of…all in the last week.
Here are some common, annoying tech problems and roadblocks and how to bypass them without losing your cool: