By stella.louise
at 10:56AM,
a year ago
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under
Newsworthy
Image Courtesy L'OrealA recent article at Forbes.com exploded the myth of a time-honored advertising tactic: the
celebrity endorsement. Specifically, Dorothy Pomerantz's piece cited a study by Ace Metrix which examined 2010 celebrity ads and found that 20% actually had a negative impact on the advertiser. The study findings were published at Advertising Age and show that on average only 12% of
ads featuring celebrities were effective.
This news must be especially disturbing to a number of brands who have shelled out millions and millions of dollars to celebs to act as the "face" of their products--especially as it comes on the heels of a spate of celebrity endorsement announcements that have surfaced in the last month or so:
By coupiedoll
at 2:27PM,
a year ago
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under
Money Saving Tips
Yep, we are definitely in countdown to the Mother of all holidays (pun intended). We thought we'd take a look at how a few fashion-savvy celebrity moms make themselves feel glam to give you a few more gift ideas for that very special lady in your life.
By AlisonGaryDealPro
at 8:56AM,
3 months ago
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under
Shop Smarter
'Tis the season to go faux--faux fur that is! Faux fur is by far the hottest trend this winter, and it's an easy way to add a luxe touch to wardrobe staples. This is not a trend that I find worth spending much of your hard-earned money on--faux fur comes and goes when it comes to winter trends, and it seems that each time it is back en vogue, it's a different color, texture, or silhouette. The thing is, faux fur is a fun trend and a great way to dress up what you already own to look fashionable this winter, be it on a weekend or to a holiday soirée.
Here's some options from the Web that let you get the fabulous faux fur look this winter, but at prices that will let you adopt the next big trend next season:
By AlisonGaryDealPro
at 6:57AM,
3 months ago
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under
Shop Smarter
This season, one of the hottest looks is the bow blouse (also known as a secretary bow or pussy bow blouse). This blouse was popular in the '70s on blouses and dresses, and then in the '80s as a way to add a touch of femininity to the power suit. These days, bow blouses look great on their own or under cardigans…and yes, power suits.
Here are some great options that are at great prices: