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About Black Friday Coupons
Black Friday is back this November 28th with even more deals and discounts than ever! Whether you’re looking into getting a new TV or starting your holiday shopping, use this ultimate Black Friday 2025 guide to maximize your savings.
How to Save Online on Black Friday
1) Look up the Prices
Don’t get lost in the onslaught of Black Friday promotions, prices, and discounts — do your homework! List all the products you need, look for the original retail price, and budget how much you can pay for each item. Then, note all potential retailers that might have sales on those products so you can move quickly on Black Friday.
Be sure to start your research early, well before the big event. Some retailers sneakily up their prices beforehand, only to drop them on Black Friday for the illusion of a generous discount.
Extra tip: Try to group your orders from the same retailers for easy tracking and, most importantly, exclusive discounts that come with purchase minimums.
2) Note the Free Delivery Thresholds
Once you have your list of potential retailers, make sure to keep track of delivery costs and free shipping requirements. Use the estimated price, tax, and delivery costs to calculate which retailer would offer you the best deal overall so you can check them right at the beginning of Black Friday.
3) Set up All Necessary Accounts
Go ahead and create an account for each of your listed online shops. This will help you save valuable time at checkout and ensure you receive all eligible discounts and coupons, especially ones that are time-sensitive.
Make sure to check the available reward programs and loyalty schemes. Signing up could give you access to some extra member-exclusive savings on Black Friday. Or, if you already have an account with some stores, you could cash in the points — and earn some more — during your Black Friday shopping.
4) Know Where to Find the Best Black Friday Deals
Finding a good Black Friday discount can feel a lot like looking for a needle in a haystack. At Savings.com, we have a dedicated Black Friday page listing all the best coupons, offers, and discounts for thousands of retailers like Macy’s, JCPenney, SHEIN, and Best Buy. But if you already have a shop in mind, simply look it up using the search bar at the top. Black Friday discounts and codes will be available right at the top of the merchant page, followed by other rebates, coupons, and offers to give you the best chances to save. You can also subscribe to our newsletter to get a selection of our best Black Friday deals and offers as they become available.
Follow your favorite brands on social media. Most of them share Black Friday savings directly on Facebook, Instagram, or TikTok, sometimes with special codes and discounts for loyal subscribers.
What are the best Black Friday deals in 2025?
A YouGov study found that regular Black Friday and Cyber Monday shoppers usually look for clothing and technology discounts. Specifically, 60% shop for clothing deals, and 54% buy tech items. Another 48% use the sales event to purchase gifts. In fact, 39% plan to do most of their holiday shopping during Black Friday weekend.
Our exclusive data concur. “In 2023, our Apparel & Accessories category saw the highest sales numbers," explains our Holiday & Seasonal deal expert, Jordan Nishkian. “In the top 10 of our most visited pages, we saw big department stores like JCPenney and fashion retailers like SHEIN, Simons, and Zales. Interestingly enough, our Apparel & Accessories category also saw the highest number of Black Friday deals. Retailers are listening to consumers and matching their shopping intent. Our Flowers & Gifts category also arrived in our top three for highest sales, suggesting that people were looking for Black Friday deals to save on holiday gifts."
In 2025, expect markdowns on all your favorite electronics, such as smartphones, Bluetooth headphones and earbuds, and smartwatches (Black Friday Apple Watch deals are at the top of product searches). Head to department stores like Kohl’s and Macy’s to get your hands on designer clothing and accessories — think bags and jewelry — or discounted home decor and appliances, such as TVs, bedding, and furniture. Expect beauty deals this Black Friday on trending perfume, makeup, skincare, and hair care products. Plus, take the savings opportunity to start your Christmas shopping with discounts on toys, games, and accessories.
Black Friday 2023: Savings.com Data
Google Ads data from November 2023 show that the brands with the most searches associated with Black Friday include Walmart (1,830,000), Best Buy (1,500,000), Kohl's (1,000,000), Target (1,000,000), and Amazon (673,000).
With thousands of Black Friday deals added to Savings.com throughout November 2023, our shoppers had a huge selection of deals, discounts, and coupons to use. From fashion and gifting to home and electronics, users were able to save precious dollars on some of their favorite products.
During the 2023 Black Friday weekend, our total sales totaled $9,411,346. Our top-selling categories were:
- Apparel & Accessories
- Home & Garden
- Flowers & Gifts
- Beauty
- Sports & Recreation
- Electronics
- Wireless, Broadband, & Cable
- Photo Printing
- Health & Medicine
- Toys & Games
To give you a peak on what to hope for this year, let's take a look back at some of the trendiest deals we saw during Black Friday 2023:
- Black Friday Sale at Macy’s: up to 70% off + an extra 20% off with a coupon
- Black Friday and Cyber Monday event at Ruggable: up to 25% off sitewide
- Last Black Friday Sale at Macy’s: extra 20% off your order
- Black Friday Access Special at Macy’s: 65% off women’s designer coats
- Black Friday at Skechers: extra 10% off for members
- Black Friday Sale at ECCO: extra 30% off shoe care
- Black Friday Weekend Sale at Stonewall Kitchen: 25% off orders over $75
- Black Friday Deals at Carhartt: up to 40% off
- Black Friday Sale at Harry & David: up to 50% off select gifts
- Black Friday at Shop LC: up to 35% off sitewide
Although they didn’t have a specific Black Friday deal, Home Depot and Verizon were also trendy on Black Friday weekend last year.
Top Black Friday Retailers
In 2023, our top 5 selling merchants were:
- Macy’s
- Home Depot
- Harry & David
- JCPenney
- Verizon
This year, we expect you’ll find the best deals at some of the same retailers. Specifically, Drive Research also reports that consumer's top two choices for online shopping this year are Amazon (85%) and Walmart (59%). These brands will undoubtedly align their Black Friday strategies to offer significant markdowns.
Here are some more brands to visit during Black Friday 2025:
- Macy’s: In 2023, the shop had 16 Black Friday deals available (vs. 10 in 2022). Most sales offered 50-70% off across various categories (e.g., men’s fashion, diamond jewelry, dinnerware). Additional codes gave an extra 20% off your orders. Expect similar offers for Black Friday 2025 and save on furniture, shoes, perfumes, or jewelry.
- Home Depot: If you have any home improvement projects going on, wait for Home Depot Black Friday deals. Expect 40-50% off select categories, like furniture, smart home products, Dewalt tools, and even mattresses.
- FragranceNet.com: Even though the brand offers discounted prices all year, it doesn’t forget about Black Friday deals. You can expect up to 80% off gift sets to start your Christmas shopping.
- Shutterfly: Start on your holiday gifting with Shutterfly Black Friday deals. In 2023, the brand offered up to 50% off almost everything. You can be sure you’ll find a similar Black Friday deal this year to save on photo books, calendars, prints, and more.
- Best Buy: Black Friday started early last year, with offers of up to $1,100 off select mobile phones, laptops, TVs, refrigerators, and PS5 consoles. Keep an eye out for discounts starting in early November to save throughout November.
- Target: Even with great prices available all year, Target still participates in Black Friday and is set to offer 40-55% off select categories. In previous years, customers got Target gift cards, art kits, kitchen supplies, and toys for up to half the original retail price.
- Amazon: The shop may be one of the most visited online stores on Black Friday — and for good reasons. Find a massive selection of fashion, tech, beauty, home, culture, and even pet items at bargain prices. Score your new Kindle or Amazon Echo for up to 50% less, and find even more deals as the weekend continues.
- SHEIN: Don’t miss out on affordable fashion this Black Friday, with SHEIN deals offering 40-90% off select items and categories. Shop the early access sales to score your discount while there are still plenty of clothes and accessories in stock.
- Kohl’s: Visit the department store’s website and maximize its Black Friday offers. Enjoy up to 75% off with various deals and coupons. For example, save on sneakers from Converse or Nike, kitchen appliances from KitchenAid or Brentwood, and toys from Lego or Funko — right on time for holiday shopping!
- Harry & David: Holiday shopping has never been better, thanks to the brand’s Black Friday deals. The shop usually gives you up to 50% off select items and gift sets to save on fruit baskets, chocolate boxes, and other gift baskets.
- JCPenney: With discounts up to 40% and promo codes for an extra 25% off, 2023 JCPenney’s Black Friday deals offered plenty of opportunities to save on jewelry, dresses, shoes, drapes, and more. Expect no less this year for amazing markdowns on fashion, beauty, home, and toys.
For even more Black Friday deals and discounts, check out our Verizon coupons, Sephora promo codes, Lowe’s discount codes, Ulta deals and offers, and Walmart coupon codes pages. Plus, why not check out our pick of the best Black Friday deals this year.
More About Black Friday
Black Friday 2023 registered a record $9.8 billion spent online in the United States (+7.5% year on year). 2025 Black Friday sales are expected to reach $10.8 billion, and 2028 will likely see sales of up to $12.3 billion.
Black Friday and Cyber Monday spending averaged $325 per person in 2023. The YouGov study shows that 45% of Americans expect to spend at least the same amount as last year, while 27% plan to spend less.
Data from Adobe Analytics predicts holiday discounts similar to those in 2023. Electronics sales will likely reach 30% off (compared to 31% in 2023), while toys sales will peak at 27% (compared to 28% in 2023). TVs and sporting goods discounts will be slightly higher than in 2023, reaching 24% and 20% off, respectively (compared to 23% and 18% in 2023).
Shopping habits are evolving, moving toward online purchases. The Adobe report predicts that Cyber Week — including both Black Friday and Cyber Monday — will bring in billions just in online sales. Over 70% of consumers plan to shop online during Black Friday, and another 70% expect to participate in online sales during Cyber Week. Social media is also pushing this online buying trend, with the fastest sales growth (7-10%) expected to come from affiliates and partners during the 2025 Cyber Week sales.
Data from Drive Research shows a similar focus on online shopping, predicting that 75% of Black Friday shoppers will place online orders. Shoppers have expressed that promotions (81%) and free shipping (77%) will most affect their Black Friday 2025 purchases.
Is Black Friday worth it?
Black Friday became popular due to its doorbuster deals and massive discounts that were originally only available on the day after Thanksgiving. However, as many brands now offer promotions and discounts year-round, wondering whether Black Friday is still worthwhile is a valid question. Looking at our extensive database, it can be — but only if you know what to look for.
In 2023, Black Friday sales typically ranged from 15% to 90%. To understand whether a sale is actually a bargain, you need to look at the regular outlet pages and year-round discounts offered by the brand — not all deals are good deals. If a shop has an all-year discount section offering up to 50% off and gives you the same discount for Black Friday, it's probably not the best time for you to save there. On the other hand, if a brand rarely has offers but advertises a discount on Thanksgiving weekend, then it could be a good Black Friday deal.
It's also important to consider a brand's price range when looking for a good Black Friday discount. A significant markdown on low-priced items will be less worthwhile than a slightly lower discount on a more expensive product. As a general rule, Black Friday should help you buy what you typically can’t afford.