Featured Stores
About Black Friday Coupons
Black Friday is back this November 28th with even more deals and discounts than ever! Whether you’re looking into getting a new TV or starting your holiday shopping, use this ultimate Black Friday 2025 guide to maximize your savings.
How to Save Online on Black Friday
1) Look up the Prices
Don’t get lost in the onslaught of Black Friday promotions, prices, and discounts — do your homework! List all the products you need, look for the original retail price, and budget how much you can pay for each item. Then, note all potential retailers that might have sales on those products so you can move quickly on Black Friday.
Be sure to start your research early, well before the big event. Some retailers sneakily up their prices beforehand, only to drop them on Black Friday for the illusion of a generous discount.
Extra tip: Try to group your orders from the same retailers for easy tracking and, most importantly, exclusive discounts that come with purchase minimums.
2) Note the Free Delivery Thresholds
Once you have your list of potential retailers, make sure to keep track of delivery costs and free shipping requirements. Use the estimated price, tax, and delivery costs to calculate which retailer would offer you the best deal overall so you can check them right at the beginning of Black Friday.
3) Set up All Necessary Accounts
Go ahead and create an account for each of your listed online shops. This will help you save valuable time at checkout and ensure you receive all eligible discounts and coupons, especially ones that are time-sensitive.
Make sure to check the available reward programs and loyalty schemes. Signing up could give you access to some extra member-exclusive savings on Black Friday. Or, if you already have an account with some stores, you could cash in the points — and earn some more — during your Black Friday shopping.
4) Know Where to Find the Best Black Friday Deals
Finding a good Black Friday discount can feel a lot like looking for a needle in a haystack. At Savings.com, we have a dedicated Black Friday page listing all the best coupons, offers, and discounts for thousands of retailers like Macy’s, JCPenney, SHEIN, and Best Buy. But if you already have a shop in mind, simply look it up using the search bar at the top. Black Friday discounts and codes will be available right at the top of the merchant page, followed by other rebates, coupons, and offers to give you the best chances to save. You can also subscribe to our newsletter to get a selection of our best Black Friday deals and offers as they become available.
Follow your favorite brands on social media. Most of them share Black Friday savings directly on Facebook, Instagram, or TikTok, sometimes with special codes and discounts for loyal subscribers.
What are the best Black Friday deals in 2025?
A YouGov study found that regular Black Friday and Cyber Monday shoppers usually look for clothing and technology discounts. Specifically, 61% shop for clothing deals, and 56% buy tech items. Another 56% use the sales event to purchase gifts. In fact, 43% of people give the opportunity to shop for Christmas as motivation to shop during Black Friday weekend.
Our exclusive data concur. “In 2024, our Apparel & Accessories category saw the highest sales numbers," explains our Holiday & Seasonal deal expert, Jordan Nishkian. “In the top 10 of our most visited pages, we saw big fashion retailers like SHEIN, US Polo ASSN, and Aeropostale. Interestingly enough, our Apparel & Accessories category also saw the highest number of deals during Black Friday weekend. Retailers are listening to consumers and matching their shopping intent."
In 2025, expect markdowns on all your favorite electronics, such as smartphones, Bluetooth headphones and earbuds, and smartwatches (Black Friday Apple Watch deals are at the top of product searches for the second year in a row). Head to department stores like Kohl’s and Macy’s to get your hands on designer clothing and accessories — think bags and jewelry — or discounted home decor and appliances, such as TVs, bedding, and furniture. Expect beauty deals this Black Friday on trending perfume, makeup, skincare, and hair care products. Plus, take the savings opportunity to start your Christmas shopping with discounts on toys, games, and accessories.
Hot Products Watch List for Black Friday
For Black Friday 2025 and the rest of the Holiday season, trendy products will likely go on sale. Here is some of Adobe’s list of hot products to buy on Black Friday and Cyber Week:
- Labubu Dolls
- LEGO sets (Batman, Flowers, Star Wars…)
- “Call of Duty: Black Ops 7"
- Google Pixel 10
- Dyson Airwrap Multi Styler
- Oura Ring 4
- Fisher-Price Little People
- Nintendo Switch 2
Black Friday 2024: Savings.com Data
Google Ads data from November 2024 show that the brands with the most searches associated with Black Friday include Walmart (2,240,000), Best Buy (1,500,000), Kohl's (1,000,000), Target (1,000,000), and Lululemon (823,000).
With thousands of Black Friday deals added to Savings.com throughout November 2024, our shoppers had a huge selection of deals, discounts, and coupons to use. From fashion and gifting to home and electronics, users were able to save precious dollars on some of their favorite products.
During the 2024 Black Friday weekend, our total sales totaled $7,012,937. Our top-selling categories were:
- Apparel & Accessories
- Home Improvement
- Home & Garden
- Beauty
- Holiday & Seasonal
- Travel
- Electronics
- Sports & Recreation
- Computers & Software
- Toys & Games
To give you a peek at what to hope for this year, let's take a look back at some of the trendiest deals we saw during Black Friday 2024:
- Black Friday Sale at Macy’s: Up to 75% off + free shipping
- Black Friday Sale Home Depot: Up to 40% off select appliances
- Early Access to Black Friday at Macy’s: Up to 70% off top brands
- Black Friday Sale at Home Depot: Up to 40% off select tools
- Black Friday at Personalization Mall: Free shipping on orders over $69 with a coupon code
- Black Friday Sale at Harry & David: Up to 50% off your order
- Black Friday Deals at Belle Tire: Up to $260 off tires
- Early Black Friday Sale at Harry & David: Up to 40% off select gifts
- Black Friday Sale at Snake River Farm: Up to 40% featured products + free shipping on orders over $199 with a discount code
- Black Friday Sale at Bose: Up to 40% off must-have gifts
Although it didn’t have a specific Black Friday deal, Verizon was also trendy on Black Friday weekend last year.
Top Black Friday Retailers
In 2024, our top 5 selling merchants were:
- Macy’s
- Home Depot
- Harry & David
- Verizon Wireless
- Tempur-Pedic
This year, we expect you’ll find the best deals at some of the same retailers. Specifically, Optimove reports that consumers' top choices for online shopping this year are Amazon (89%), Walmart (61%), and Target (60%). These brands will undoubtedly align their Black Friday strategies to offer significant markdowns.
Here are some more brands to visit during Black Friday 2025:
- Macy’s: In 2024, the shop had 14 Black Friday deals available. Most sales offered 40-50% off across various categories (e.g., women's clothing, junior coats, kitchenware, etc.). Expect similar offers for Black Friday 2025 and save on clothing, furniture, shoes, perfumes, or jewelry.
- Home Depot: If you have any home improvement projects going on, wait for Home Depot Black Friday deals. Expect 40-50% off select categories, like furniture, smart home products, Dewalt tools, or appliances.
- FragranceNet.com: Even though the brand offers discounted prices all year, it doesn’t forget about Black Friday deals. You can expect up to 80% off gift sets to start your Christmas shopping.
- Shutterfly: Start on your holiday gifting with Shutterfly Black Friday deals. In 2024, the brand offered up to 50% off sitewide and additional coupons for free items with your order, like mugs or Holiday cards. You can be sure you’ll find similar Black Friday deals this year to save on photo books, calendars, prints, and more.
- Best Buy: Black Friday started early last year, with offers of up to $1,100 off select mobile phones, laptops, TVs, refrigerators, and PS5 consoles. Keep an eye out for discounts starting in early November to save throughout November.
- Target: Even with great prices available all year, Target still participates in Black Friday and is set to offer up to 50% off select categories. In previous years, customers got Target gift cards, art kits, kitchen supplies, and toys for up to half the original retail price.
- Amazon: The shop may be one of the most visited online stores on Black Friday — and for good reasons. Find a massive selection of fashion, tech, beauty, home, culture, and even pet items at bargain prices. Score your new Kindle or Amazon Echo for up to 50% less, and find even more deals as the weekend continues.
- SHEIN: Don’t miss out on affordable fashion this Black Friday, with SHEIN deals offering 40-90% off select items and categories. Shop the early access sales to score your discount while there are still plenty of clothes and accessories in stock.
- Kohl’s: Visit the department store’s website and maximize its Black Friday offers. Enjoy up to 75% off with various deals and coupons. For example, save on sneakers from Converse or Nike, kitchen appliances from KitchenAid or Brentwood, and toys from Lego or Funko — right on time for holiday shopping!
- Harry & David: Holiday shopping has never been better, thanks to the brand’s Black Friday deals. The shop usually gives you up to 50% off select items and gift sets to save on fruit baskets, chocolate boxes, and other gift baskets.
- JCPenney: With discounts up to 75%, 2024 JCPenney’s Black Friday deals offered plenty of opportunities to save on jewelry, dresses, shoes, drapes, and more. Expect no less this year for amazing markdowns on fashion, beauty, home, and toys.
For even more Black Friday deals and discounts, check out our Verizon coupons, Sephora promo codes, Lowe’s discount codes, Ulta deals and offers, and Walmart coupon codes pages. Plus, why not check out our pick of the best Black Friday deals this year.
More About Black Friday
Black Friday 2024 registered a record $10.8 billion spent online in the United States (+10% year on year). 2025 Black Friday sales are expected to reach $11.7 billion, and 2028 will likely see sales of up to $12.3 billion.
Records show that Black Friday weekend spending averaged $235 per person in 2024. The YouGov study states that 34% of Americans will likely spend at the same amount as last year, while 26% plan to spend less.
Data from Adobe Analytics predicts holiday discounts similar to those in 2024, peaking at an average of 24% across all categories. Electronics and toys sales will likely reach similar discounts as last year (respectively 28% and 27% off). TVs, and sporting goods discounts will be slightly lower than in 2024, reaching 23% and 19% off, respectively (compared to 24% and 20% in 2024).
Shopping habits are evolving, moving toward online purchases. A Salesify report predicts that Cyber Week — including both Black Friday and Cyber Monday — will bring in billions just in online sales. For Black Friday, the report shows that 38% of Americans plan to shop online, versus 11% in-store only, and 24% plan to mix online and in-store. Social media is also pushing this online buying trend, with the report predicting that 56.1% of online sales will be placed on mobile devices.
According to the YouGov study, shoppers have expressed that promotions (78%) will most affect their Black Friday 2025 purchases.
Is Black Friday worth it?
Black Friday became popular due to its doorbuster deals and massive discounts that were originally only available on the day after Thanksgiving. However, as many brands now offer promotions and discounts year-round, wondering whether Black Friday is still worthwhile is a valid question. Looking at our extensive database, it can be — but only if you know what to look for.
In 2024, Black Friday sales typically ranged from 15% to 90%. To understand whether a sale is actually a bargain, you need to look at the regular outlet pages and year-round discounts offered by the brand — not all deals are good deals. If a shop has an all-year discount section offering up to 50% off and gives you the same discount for Black Friday, it's probably not the best time for you to save there. On the other hand, if a brand rarely has offers but advertises a discount on Thanksgiving weekend, then it could be a good Black Friday deal. To know what type of sales and discounts a brand usually offers, look the merchant up on Savings.com and head to the Frequently Asked Questions. You are likely to find an in-depth analysis of the retailer’s codes and discounts (how often does it have coupons, how much do sales usually offer, what type of discounts you can find…). It will surely help you in your research!
It's also important to consider a brand's price range when looking for a good Black Friday discount. A significant markdown on low-priced items will be less worthwhile than a slightly lower discount on a more expensive product. As a general rule, Black Friday should help you buy what you typically can’t afford.