Top Places to Shop for the Best Jewelry Deals in 2021

Written by Amy Boyington | June 18, 2021

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Jewelry may not be a necessity, but bracelets, rings, earrings, and necklaces can elevate any outfit, making the perfect treat-yourself splurge. It all comes down to finding affordable jewelry that won't make you regret your spending. Fortunately, some of today's top jewelry retailers, like Zales and Macy's, are ripe with sales that will keep more bling on your body and more money in your wallet. Below are some of the best jewelry deals you'll find for women, men, and kids in 2021.


Best Diamond Deals Today

  • 1 CT. T.W. Diamond Frame Pendant in 14k White Gold; $3,759 $1,879.50 from Zales
  • IGI Certified Diamond (1-3/8 ct. t.w.) Stud Earrings in Rose Gold; $3,800 $1,299 from Macy's
  • 10 CT. T.W. Diamond Square Tennis Bracelet in 10K White Gold; $8,899 $7,109.99 from Zales

The saying might be, "Diamonds are a girl's best friend," but the above deals are sure to make everyone fall in love with diamonds. Whether you're buying them for yourself or gifting diamond jewelry to someone else, the prices of these pieces are unbeatable. If you don't see something you absolutely love, keep looking around these retailers' sites for other diamond pieces on sale, as there are tons of options to choose from. You can also save money on diamonds by checking out our guide to diamond-buying hacks and looking for pieces that don't include some of the most popular diamond cuts, like round brilliant-cut and princess cut.

Gold Jewelry

Affordable Gold Jewelry Deals

  • 14k Yellow Gold Diamond-Cut Hoop Set; $99 from Sam's Club
  • Everlasting Gold 14k Gold Singapore Chain Necklace; $450 $160.00 from Kohl's
  • Double Row Braided Rope Chain Bracelet in 10K Gold; $349 $269.99 from Zales
  • Italian Gold Claddagh Ring in 14k Gold; $650 $325 from Macy's

Although silver and rose gold has seemingly taken over the jewelry world, gold is still in — and you can find it for some incredible prices at top jewelry retailers. With prices set at more than half off the original price, you'll be hard-pressed to find gold jewelry pieces with better savings than those listed above. Gold prices always fluctuate, but they've stayed mostly around the same rate for the past year, making pricing for gold pieces a little more consistent. That means more potential savings for you! And, don't forget to shop for jewelry sales. Most jewelry retailers have a sale category dedicated to their best jewelry deals, like Macy's sale and clearance page, which is the place to be when you're looking for affordable gold.

Minimalistic Jewelry

Best Deals Today

  • Zoey Arrow Mini Stud Earring In 18k Gold Vermeil; $30 from Kendra Scott
  • Cate & Chloe Vanessa Petite 18k White Gold Silver Stud Earrings; $69 $19.99 from Walmart
  • Zoey Arrow Bangle Bracelet; $58 $44.97 from Kendra Scott

Minimalistic pieces are super trendy right now. We love how versatile they can be, whether it's dressing up a casual outfit or dressing to the nines for a night out on the town. If you prefer tiny chains, studs, and rings, check out the pieces above. Kendra Scott is well-known for its petite jewelry pieces, and you can get an immediate 15% discount code to use when you sign up for the newsletter.

Birthstone Jewelry

Best Birthstone Deals Today

  • Elaina Adjustable Chain Bracelet; $50 from Kendra Scott
  • EFFY® Collection Birthstone Ring; $3,100 $999 from Macy's
  • Enchanted Disney Anna Citrine Necklace in 10K Gold; $549.99 $269.99 from Zales

Birthstone jewelry is an excellent gift to ring in a special someone's birthday, but it can also work for an anniversary, Mother's Day, or a just-because surprise. To save on birthstone jewelry, look for lab-created gems, which tend to be lower in price than natural gemstones. And, some gemstones even cost less than others. You're in luck if you're looking for more affordable stones, like topaz (November), garnet (January), or peridot (August).

Jewelry for Men

Best Jewelry for Men Deals

  • Men's 8mm Black Tungsten Textured Band; $71 from Sam's Club
  • Men's 1/5 CT. T.W. Square Diamond Stud Earrings in 10K Gold; $599 $359.99 from Zales
  • Italian Gold Miami Cuban Link 22" Chain Necklace; $2,375 $1,187.50 from Macy's

Men love bling, too! If you're a guy who loves a good gold chain necklace, eye-catching bracelet, or stealthy ring, these deals are for you. And, since most men's jewelry don’t contain diamonds, you can usually find pieces at incredible prices. With Father's Day around the corner, be on the lookout for even more price drops. Don't forget to catch after-Father's-Day sales, too, when lots of personalized and "Dad" pieces go on clearance.

Jewelry for Moms

Best Deals Today

  • Mom 18-Inch Pendant with Lab-Created Emerald and White Sapphire; $650 $325 from Macy's
  • 14k Yellow Gold Cursive Mom Adjustable Bolo Bracelet; $349 from HSN
  • Love This Life® "Mother Daughter" Sterling Silver Ring; $40 $21.99 from Kohl's
  • Color Stone 'MOM' Heart Necklace; $124.08 from Zales
  • Ettie Personalized Mother's Ring; $98 from Walmart

If you're looking for a special piece for Mom for her birthday, Mother's Day, or just because, it’s always an excellent time to buy jewelry for mom. (Don’t forget, personalized jewelry is always a hit). Plus, you won’t want to miss these amazing deals above.

Statement Pieces

Best Deals Today

  • Cultured Freshwater Pearl Silver Thread Bracelet; $119 $89.99 from Zales
  • Jungle Rain Earrings; $58 from Lilly Pulitzer
  • Rarities Sterling Silver Gold-Plated Multi-Gemstone Dangle Necklace; $175 $152 from HSN
  • Sand Raffia Palmer Earrings; $98 $78 from Tuckernuck
  • Beaded Tassel Necklace; $128 $64 from Brooks Brothers

It's a good idea to have a couple of statement pieces in your collection for those occasions when you need your jewelry to spice up an outfit. All the pieces above will do that and more, from dangly earrings to bold, chunky necklaces. Plus, they're often some of the most affordable bling you'll find. We especially love the colorful and unique pieces from Lilly Pulitzer.

Personalized Jewelry

Best Personalized Jewelry Deals Today

  • Personalized CZ Wedding Band Ring; $81.75 from HSN
  • Sterling Silver 1/4-ct. T.W. Black Diamond Initial Pendant; $275 $110 from Kohl's
  • Birthstone and Name Anklet; starting at $140 from Zales

No jewelry feels more special than a personalized piece made just for you. The above deals are some of the best you'll find on personalized jewelry pieces, like engraved rings and name earrings. If you're looking to save even more on personalized jewelry, shop near or after Mother's Day, around Black Friday, and after Christmas to grab some of the steepest savings.

Playful Jewelry

Best Deals Today

  • Isla de Coco Earrings; $48 from Lilly Pulitzer
  • Desert Pass Necklace; $380 from Tuckernuck
  • Crab Bracelet; $48 $24 from Brooks Brothers
  • Chambray Knot Maris Earrings; $48 from Tuckernuck
  • Ari Heart Gold Pendant Necklace in Rose Quartz; $48 from Kendra Scott

Sometimes, you want jewelry that's a little more playful to boost your outfit or fit your mood. For those more bubbly days, look for pieces from retailers like Kendra Scott, Tuckernuck, Brooks Brothers, and Lilly Pulitzer. They all offer unique and conversation-starting pieces that you simply won't find elsewhere.

Earrings for Sensitive Earlobes

Best Deals Today

  • Audrey 14k White Gold Huggie Earrings In White Diamond; $300 from Kendra Scott
  • Channel-Set Diamond Hoop Earrings in 14k White Gold; $4,000 $2,800 from Macy's
  • 14k Yellow Gold Italian Textured Leaf Earrings; $189 from Sam's Club

The best way to avoid sensitivity or reactions to your jewelry is to stick with real gold, especially if you have sensitive earlobes. Earlobes often react to non-gold jewelry faster than other parts of the body. Look for 14k gold earrings (yellow, white, or rose gold is all fine, as long as it's at least 14k) if you often suffer from red, itchy, or sore earlobes after wearing non-gold or gold-plated earrings.

Jewelry for Kids

Best Deals Today

  • In Season Jewelry Sterling Silver Pink CZ Cat Earrings; $34.99 $19.99 from Walmart
  • Children's Birthstone Reversible Stud Earrings in 14k Gold; $150 $75 at Macy's
  • Sterling Silver Kids Script Name Necklace; $50.75 $42.12 from HSN
  • Disney Twinkle Tilted Minnie Mouse Ruby Pendant in 14k Gold; $249.99 $149.50 from Zales
  • Charming Girl "Princess" Sterling Silver Bracelet; $60 $24 from Kohl's

Jewelry made for kids is often petite, so fewer materials go into making them. The result is more affordable jewelry that still looks gorgeous. Walmart and HSN are good places to find affordable pieces for kids, but there are also plenty of low-priced to splurge-worthy pieces at Macy's, Zales, and Kohl's.

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