How Much Could You Save Each Week by Switching to Store Brand Groceries? Try Our Free App

Would you rather go scavenging for unexpired goods to survive a zombie apocalypse — or pay for them with your credit card right now when civilization still exists?

If your weekly grocery run feels like a horror movie lately, you’re not alone. According to the USDA, “Food prices in May 2025 were 2.9 percent higher than in May 2024" and “rose faster than overall inflation."

Our own research last year found that nearly 8 in 10 Americans have cut back on grocery purchases due to high prices. Over half now buy generic or store-brand products (like Walmart’s Great Value line) instead of name brand.

Switching to store-brand groceries can save shoppers anywhere from 15% to 50%. Here are a few examples of how Great Value compares to equal sizes of big-name products:

• Frosted Flakes: Kellogg’s ($3.98) vs. Great Value ($1.93)
• White Bread: Wonder ($2.92) vs. Great Value ($1.48)
• Doritos ($4.48) vs. Great Value Nacho Cheese Tortilla Chips ($2.24)

(Bonus: we’re guessing Doritos will stay “fresh" years into the zombie apocalypse.)

Many store-brand products are even made by the same manufacturers, just packaged in containers with a different logo. Personally, we might pay extra for an official Nike swoosh on our sneakers, but our conspicuous consumption doesn’t extend to ice cream sandwiches.

Calculate Your Savings with Our Fast, Free App

Savings.com built an easy-to-use online tool to estimate how much you could save by switching from name-brand items — no sign-up or download required, so your data isn’t shared. Simply enter:

• How many adults and kids are in your household
• Which state you live in (prices vary)
• How many meals you eat at home per day

It’s almost enough to make us stop daydreaming about how affordable life would be in The Walking Dead or The Last of Us. Ready to see your potential savings?