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Celebrate Women's History Month by Supporting These 4 Big Brands Led by Women

Written by Deanna Nguyen | March 24, 2021

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March not only celebrates International Women’s Day but also Women’s History Month, a commemoration for all the women who’ve made an impact on American history, culture, and society. Although large gatherings and festivities won’t be happening this year, we can still celebrate and support women in other ways, one of which involves supporting businesses and brands that are run by women.

If you didn’t already know, SPANX, Kohl’s, GAP, and Best Buy are currently led by CEOs who are women. This may come as a surprise, and while it’s great to see women in higher positions of power, only seven percent of CEOs at Fortune 500 companies are women. We still have a ways to go in gender equality, but at the moment, we’re giving major props to the current CEOs of the aforementioned brands. Let’s meet the women of these big brands and give you a rundown of their products and, of course, deals!

1. SPANX

In 1998, Sara Blakely got creative when she couldn’t find anything that would make the white pants she’d planned to wear to a party look smooth. So, she grabbed a pair of scissors and snipped away the feet of her pantyhose — and that was how SPANX was created! The brand grew to include bras, underwear, leggings, activewear, and more in their product lineup. They currently have retail stores in more than 50 countries and continue “to help women feel great about themselves and their potential."

Blakely was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential People in March 2012. In 2017, she surprised Oprah by donating a million dollars to the Oprah Winfrey Leadership Academy Foundation in South Africa.

Top Deals at SPANX

  • Join the referral program: Get $20 off for every friend you refer after their first purchase and they get 15% off on orders of $75 or more.
  • Free shipping: Order on the website and get free standard delivery within the U.S. No minimum purchase is required.
  • Shop the sales section: Find items that are over 50% off, from leggings to pantyhoses.
  • Sign up for the newsletter: Join the club and be the first to know about upcoming sales while getting exclusive offers directly to your inbox. Plus, get 10% off all orders!

Recommended Products

Faux Leather Leggings
Price: $98
Available in Tall and Petite sizes, the faux leather leggings are not only stylish but also convenient to slip on when you’re in a hurry. Plus, the material keeps you super comfortable, unlike the real deal. The Power Waistband helps give off the appearance of a flat stomach and a rounder butt. Pair the leggings with a plain t-shirt or an oversized sweater — styling these leggings is as lenient as the stretchy inseam!

Low Profile Minimizer Bra
Price: $68
As one of the top products to go out of stock fast, the low profile minimizer bra reduces breast size up to one inch while using sling technology to remove discomfort. The fabric supports natural curves and prevents Visible Bra Lines (VBL). If you ever feel annoyed by pulling up your shirt, this bra prevents your girls from making an appearance. It comes in two colors: Very Black and Champagne Beige.

OnCore High-Waisted Mid-Thigh Short
Price: $78
For a major transformation, the OnCore high-waisted mid-thigh short is sculpting shapewear that flattens your tummy without squeezing. The side panels offer easy movement and the double gusset opening allows you to easily use the restroom. What’s more, the leg opening stays invisible under clothing, so you don’t have to worry about awkward line appearances. With neutral shades, the short blends in with either your skin tone or your clothing. You’ll feel comfortable and confident no matter what you wear over it!

2. Kohl’s

Michelle Gass stepped up as the CEO of Kohl’s in 2018, and prior to that, she was the chief customer officer in 2013. With more than 30 years of experience working in retail and consumer goods, Gass was listed as one of Fortune’s Most Powerful Women in Business and Businessperson of the Year, as well as The Visionary 2020 by the National Retail Federation. She currently oversees Kohl’s 1,160 store base, e-commerce business, and 100,000 associates across the U.S. Gass continues to promote diversity and inclusion, along with a strong purpose-driven culture, in the brand’s ESG strategies and goals.

Kohl’s first opened their department store in 1962 in Brookfield, Wisconsin. By the time the company went public in 1992, 76 Kohl’s stores populated the Midwest. The store website launched in 2001 and from there, the brand has evolved into a well-known and powerful retailer both in-store and online. They have a wide range of departments with products like clothing, furniture, and electronics at affordable price points.

Top Deals at Kohl’s

  • Shop the Women’s History Month Collection: Support women-owned/founded brands during March and save over 40% off on select apparel.
  • Get 15% off select orders over $100: Add more than $100 worth of items to your cart and enjoy a 15% discount.
  • Sign up for the email list: Join the mailing list and get 15% off your next order. Just enter in your email address and enter the code at checkout!
  • Shop the sale section: Browse through clearance items and get over 50% off.

Recommended Products

PowerXL Vortex Air Fryer
Price: $69.99 - $149.99
Whether you’re a cook or a fast food person, an air fryer is a must for everyone, from college students living in an apartment to big families with too many mouths to feed. The PowerXL Vortex Air Fryer turns your mushy food into crispy fried goodness thanks to Rapid Air Technology. Choose between red or black and pick a size that perfectly suits your cravings.

Skechers® Summits Women's Athletic Shoes
Price: $54.99
Add a new pair of kicks with the Skechers® Summits Women's Athletic Shoes — simple in style yet effective in comfort. With Air Cooled Memory Foam and bio dry lining, these shoes will keep your workouts as breezy as possible, all the way to your toes! The bungee lacing also cuts down the time you would otherwise need to tie your shoes. Colors vary, from plain black to charcoal purple.

Women’s Lounge Inspo Outfit
Price: $30.00 - $59.99 $19.99 - $49.99
Looking for a comfortable outfit that isn’t your PJs but still looks stylish enough to wear in public? Kohl’s has put together women’s outfits for all types of occasions and styles, one of which includes the lounge inspo outfit. The set includes the Women's Sonoma Goods For Life® Everyday Sweatshirt, the Sonoma Goods For Life® Armadillo Women's Sneaker Boots, the Women's Sonoma Goods For Life® Everyday Jogger Pants, and the Women's FILA™ Round Sunglasses with Metal Nose Bridge Detail.

3. GAP

Sonia Syngal was recently given the CEO title and joined the Gap Inc. Board of Directors in 2020. Prior to her new role, Syngal joined Gap Inc. in 2004, serving in key leadership and management positions. She also led Old Navy from $7 billion to $8 billion in sales in three years while expanding the brand to more than 1,200 stores in the U.S., Canada, and Mexico. She has worked for Fortune 500 product companies and is a member of the Boys & Girls Club of America’s Board of Governors.

As a global retailer, Gap Inc. houses brands like Old Navy, GAP, Banana Republic, Athleta, Intermix, Janie and Jack, and Hill City. GAP was born in San Francisco, California in 1969 and has grown to 1,700 company-operated and franchise retail locations in 70 countries. The brand promotes individuality, inclusion, and culture, to name a few. Their clothes range from babies and kids to adults.

Top Deals at GAP

Recommended Products

Dolman Icon Denim Jacket
Price: $69.95 $34.99
For a classic look, a denim jacket never gets old no matter if you’re wearing it with denim jeans or throwing it over a summer dress. The Dolman Icon Denim Jacket has a light indigo wash and a patch pocket on the chest. Keep it casual, whether you’re wearing the jacket to stay warm or to stay trendy. If you want the all-American outfit, denim is the way to go.

babyGap | Disney Mickey Mouse PJ Set
Price: $34.95 $20.99
For the little ones, an adorable PJ set with their favorite Disney characters will help them sleep better at night. The Disney Mickey Mouse PJ Set is too cute (and pink) to pass up, with an image of Mickey and Minnie kissing. The material is soft knit, so your child will feel cozy as they curl up in bed. The most important lesson we can teach kids is to love, and who better to demonstrate than Mickey and Minnie Mouse?

Kids Skinny Ankle Graphic Jeans with Stretch
Price: $44.95 $28.99
Does your child like to stand out, especially with their clothes? These skinny ankle graphic jeans will transport your child to another world, whether in space or the land of unicorns. The images of stars, planets and unicorns get the imagination going. Forget plain old jeans — why not help your child make a statement with colorful printed jeans to spark creativity and showcase a fun personality?

4. Best Buy

Since 2019, Corie Barry has led Best Buy to greater heights as the CEO, with a portfolio of executive positions prior to the role. Barry’s goals include growing customer relationship events to 50 million as well as annual revenue to $50 billion by 2025. She was the company’s chief financial and strategic transformation officer. Her history with Best Buy began all the way back in 1999, and over the years, she climbed up the ranks to eventually become the brand’s CEO. Before Best Buy, Barry was working as an auditor for Deloitte & Touche.

Best Buy is the leading provider in consumer electronics, home office products, entertainment products, appliances, and more. The brand was established in 1966 and is currently headquartered in Richfield, Minnesota. Tech services are also available, with repairs for a wide variety of products. The company offers daily deals and hosts major sales like Black Friday where shoppers get the most savings on expensive products like laptops and TVs.

Top Deals at Best Buy

Recommended Products

Nintendo - Game & Watch: Super Mario Bros.
Price: $49.99
Whether for the nostalgia or the aesthetic, retro video games are in demand. The Game & Watch: Super Mario Bros. lets you play in full color. Plus, there’s a digital clock and other useful features. Challenge yourself to move on to the next level and save Princess Peach in the Mushroom Kingdom!

Cuisinart 10-Cup Popcorn Maker - Red
Price: $299.99
Do you enjoy snacking? The quickest and lightest snack is popcorn, and no, you don’t have to be in the movie theater to enjoy some! The Cuisinart 10-Cup Popcorn Maker is your very own popcorn machine to use at home, ready to serve in less than three minutes. The built-in heat lamp keeps your popped kernels warm even when you’re not munching on them. Share the popcorn with friends and family, and host your own movie night!

Westinghouse - 24" Class LED HD TV/DVD Combo
Price: $149.99 $119.99
TVs are essential in any household, especially if you’re a movie buff or love to binge Netflix shows. For a TV that’s affordable, the Westinghouse - 24" Class LED HD TV/DVD Combo is on sale for about $100 and comes with a ton of features. The resolution is HD, so don’t expect 4K resolution, but it still delivers good picture quality. If you live in a tight apartment, this TV is the perfect fit!

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