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10 Black-Owned Businesses to Celebrate on Juneteenth (and Beyond)

Written by Monica Luhar | June 17, 2021

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Juneteenth is an annual holiday that commemorates the end of slavery in the U.S. and the emancipation of enslaved people on June 19, 1865. Forty-seven states currently recognize Juneteenth as a state holiday, after Texas became the first state to make it an official annual holiday back in 1979.

As we work toward racial justice and addressing systemic racism, Juneteenth is a reminder to shop local and continue supporting Black-owned businesses. Last year, many Black business owners were disproportionately impacted by the pandemic, emphasizing the importance of shoppers supporting local businesses.

With many fashion and beauty brands taking a vocal stand and commemorating Juneteenth, it’s also a reminder that you can make a big difference at the local level by donating to nonprofits, small businesses, and amplifying Black voices year-round.

If you’re looking for inspiration and places to shop, we’ve compiled a list of 10 Black-owned businesses to support on Juneteenth — and every day after!

1. Alikay Naturals

For the Hair Care Enthusiast
For CEO and founder Rochelle Alikay Graham-Campbell, hair care is a form of self-love and empowerment. As a philanthropist, entrepreneur, and mama, Rochelle is a beauty and fashion expert with a deep rooted passion for hair and skin care. While embracing her own hair care journey, Rochelle started creating educational YouTube hair care videos to empower women of all hair types. With her videos going viral, she noticed that the beauty industry lacked quality hair care products that were made with “real natural ingredients." With her business partner and husband, Rochelle turned her dreams into reality and launched Alikay Naturals™, a luxury natural hair, skin, and body care line in 2008.

Consider purchasing authentic herbal hair care products like the Honey and Sage Deep Conditioner directly from their site or at Target, Walmart, CVS, and other major retailers. This soothing hair care treatment comes in cream form and is cruelty-free. Made with honey, sage, and nutrient rich oils that protect and moisturize hair strands, this deep conditioner helps relieve dryness while restoring textured hair and all hair types.

Savings Tip: You don’t have to be a social media influencer to create amazing content. Get the chance to review Alikay Naturals on your social media and potentially get free products by applying.

2. BLK & Bold

For the Coffee Lover
BLK & Bold produces specialty coffee that’s ethically sourced from Honduras to Ethiopia. With rich coffee flavors and community partnerships, the company vows to donate 5% of its proceeds to supporting at-risk youth locally and nationally. They also support various social impact initiatives for workforce development and eradicating youth homelessness. Founders Pernell and Rod created BLK & Bold with the ultimate goal of encouraging young people to live a purpose-driven life, while giving back to the community and helping them enjoy conversations over a simple but empowering cup of coffee.

Partnered with the NBA, BLK & BOLD recently announced the launch of their new medium coffee roast — The Warm Up: Western Conference Red Bag] ($14) — filled with creamy caramel and fruit flavored notes. With every purchase of The Warm Up, the NBA will match BLK & BOLD’s 5% “For Our Youth" contribution.

Savings Tip: Get 15% off your first order when you sign up for BLK & Bold emails.

3. MahoganyBooks

For the Lifelong Learner
MahoganyBooks is an independent, family-owned local bookstore that was founded in 2007 by Ramunda Young, Mahogany Young, and Derrick Young. The goal in launching the bookstore was to provide a culturally diverse space to help people share and learn more about the African Diaspora. For the first decade, MahoganyBooks started as an online venture before opening its first physical location in Washington, D.C. in 2017. Over the years, MahoganyBooks has hosted over 600 book events and has become an important resource for the community, featuring books written for and by Black authors and people of the African Diaspora.

To learn more about the historical significance of Juneteenth, look into On Juneteenth by Annette Gordon-Reed ($15.95). The book is written from the lens of a historian and explores the events leading up to emancipation, as well as the ongoing fight for equality.

Savings Tip: Want to save on your favorite books? Sign up for the MahoganyBooks Reward Program and start earning rewards points!

4. Yam

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For the Eco-Conscious Shopper
Morgan Thomas is the creator of Yam, an upcycled and handmade vintage-inspired jewelry line based in Astoria, New York. It’s a nostalgic tribute to Morgan’s late mother who bought her a jewelry making book when she was a child. Since then, Morgan was inspired to come up with an idea for a jewelry company that would recognize her mother’s legacy and empower other women.

Browse Yam’s collection of sentimental handmade earrings, bracelets, necklaces, and rings for everyday wear. For some floral inspiration, check out this Flower Pin Necklace ($124) made from recycled brass, bronze, or sterling silver. As the perfect accessory for your summer look, it’s hand carved from wax and made with love from New York. There’s an extra level of care and attention when it comes to upcycled jewelry that tells a poignant and nostalgic story, and Yam does just that.

Gift Inspo: Looking for gift ideas? Support Black-owned businesses and purchase a gift card from Yam.

5. The Carter Brand

For the Patch Enthusiast
Founded by Dayquan McCall and Stanley Davis, The Carter Brand sells everything from stylish apparel to statement-making patches that celebrate hip hop culture, Black Lives Matter, and significant milestones in history. The company believes “that fashion lies at the intersection of culture and self-expression." The Carter Brand also offers both mentoring and employment opportunities to youth who have an interest in entrepreneurship and fashion.

With an extensive fashion line that raises awareness about social issues, the company is also known for its high-quality embroidered patches celebrating Black history. Some of the statement patch pieces include the sold out Kobe 24 Forever Patch and the Rosa Parks Patch ($10), highlighting her crucial role during the Montgomery Bus Boycott when she wouldn’t give up her seat to a white passenger. The Rosa Parks Patch is three inches in height and 3.4 inches in width, and can be applied by ironing or sewing it onto a jean jacket or any other type of clothing to make a statement.

Savings Tip: For last chance items, be sure to browse the Sale section at The Carter Brand for more patches and iconic fashion pieces.

6. RéCreates

For the Art Admirer
Réna King is an artist currently based in Long Island, New York. She creates poignant art that explores her Barbadian roots and narratives across the African Diaspora. Blending both abstract and realistic elements, Réna creates vibrant and unique dot paintings, prints, and miniature portrait pieces that celebrate Black history and women of color. You can support Réna King’s work by ordering a custom print with lustre coating that protects against fingerprints and UV exposure.

Artsy Findings: You can also purchase prints, pins, stickers, and art from Réna King via Redbubble.

7. Black Girl Sunscreen

For the Skincare Enthusiast
Shontay Lundy is the founder of Black Girl Sunscreen, a sunscreen brand that’s made by and exclusively for women of color. Black Girl Sunscreen was launched in an effort to help women with more melanin enjoy the outdoors while staying protected from the sun’s harmful rays. The inclusive sunscreen brand creates high-quality, natural sunscreen for WOC and aims to help dispel the myth that people with more melanin don’t need sunscreen. Black Girl Sunscreen says it best: “Although melanin protects against a [percentage] of UV rays, Black people are still susceptible to sun damage such as sunburn, melanoma, hyperpigmentation, fine lines and premature aging."

With no parabens or white residue that’s common with traditional sunscreen brands, Black Girl Sunscreen is committed to using only the best, quality ingredients that protect and moisturize the skin. Their signature Black Girl Sunscreen SPF 30 ($18.99) is a fragrance-free sunscreen alternative that’s infused with natural ingredients like jojoba and avocado. Plus, it’s water-resistant for 80 minutes so you can enjoy your swim for even longer.

Savings Tip: Subscribe to the Black Girl Sunscreen newsletter and get 20% off your order today.

8. Yummy Spoonfuls

For the Health-Conscious Parent
When it comes to organic food options for the kids, Yummy Spoonfuls provides a spoonful of delicious and nutritious offerings. The company was founded by Agatha Achindu, an entrepreneur, chef, and mother who grew up eating fresh, organic foods from her family’s gardens. After giving birth to her son, she wanted to pass on health-conscious habits and continue feeding him the best food to help him grow. “My African upbringing instilled in me that food is a sacred source of life, and feeding others with your best is the highest expression of love. For me, this kind of love is not only good for the body, but it must taste good as well," writes Achindu.

From pancakes to pasta and veggie bowls for toddlers, Yummy Spoonfuls has a range of favorite parent (and kid-approved) breakfast and lunchtime options. It’s time to introduce your child to organic, farm-fresh menu options like the Yummy Spoonfuls Banana & Sweet Potato Pancakes ($4.98), which come with healthy ingredients like sprouted grain, flax seeds, and chia.

Savings Tip: Enjoy TEXTfree shipping on orders over $35 at Walmart.

9. The Balm Shop & Co.

For Stepping Into Self-Love
We could all use some daily pampering, especially from The Balm Shop & Co. ® — an indie and artisan beauty company passionate about humanitarianism and providing clean beauty options for an “everyday spa experience." Crystal Williams, the founder of The Balm Shop & Co., created her beauty brand after struggling with dry, sensitive skin and searching for natural and healthier alternatives. Gift yourself or your friend the Facial Care Gift Tote for an ultimate pampering date from the comfort of home. The tote includes the Herbal Facial Steam, Day/Dream Renewal Facial Oil, and an option of a Facial Mask or Facial Toner for $69.99.

Skincare Tip: Want customized product recommendations? Check out The Balm Shop & Co. recommendations here.

10. black girls breathing

For Healing and Destressing From Within
Everyone knows that mental health is important. Founded by breathwork practitioner Jasmine Marie, black girls breathing™ is a safe place for Black women to participate in breathwork. black girls breathing™ has helped provide free and accessible mental health care to thousands of Black women globally and aims to impact one million Black women and girls by 2025. Join the June Slide Scale Virtual Session on June 20, 2021 for 90 minutes of breathwork for Black women led by BGB community therapist, Courtney Ajiodo.

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